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Auto actions — CRM automation rules for enquiries

Make rules that assign new enquiries in turn, add tags, create tasks, send approved WhatsApp templates or start a sequence — by themselves.

OwnerAdmin4 min read · Updated 2026-10-28 View as Markdown

Auto actions are rules that work by themselves when an enquiry (lead, for a business) comes in or moves to a step: share new enquiries with your team in turn, tag them, make tasks, send your approved WhatsApp templates, or put them on a sequence. They are part of MJX CRM Pro.

Where to clickAppsMJX CRMCRM settingsAuto actions
Auto actions page with the + New rule button marked
Apps › MJX CRM › CRM settings › Auto actions › + New rule

A good first rule: an enquiry comes in → give it to your team in turn → task "Call {name}", due in 1 hour.

#How a rule is built

PartChoices
WhenWhen an enquiry comes in · When an enquiry moves to… a step (New, Talking, Call back, Admitted/Joined/Won, Not interested) or one of your own stages under a step
Only if (optional)It came from: one or more sources (Website form, WhatsApp, Phone, Walk-in, API and your other sources) · Its details mention any of (commas between words): e.g. "NEET, JEE, Class 11"
Then👤 Give it to · 🏷️ Add tags · ✅ Make a task · 💬 Send a WhatsApp template · 📅 Put the enquiry on a sequence

#The actions

ActionDetail
👤 Give it toTick one person, or several to share in turn (round-robin, up to 20 people). Only when nobody has the enquiry yet.
🏷️ Add tagsUp to 10 tags, e.g. "NEET, Website"
✅ Make a taskFor whoever has the enquiry. A title (up to 200 characters; {name} becomes the person's name), a due time (No due time, 1, 2 or 4 hours, 1, 2, 3 or 7 days) and optional High priority
💬 Send a WhatsApp templateOne of your own templates, approved by Meta. Your website form already sends its own welcome — pick a template here for anything more.
📅 Put the enquiry on a sequenceOne of your active Auto messages sequences, or "Don't put it on one"

#How to add a rule

  1. Sign in as the Owner or an Admin.
  2. Press + New rule.
  3. Give it a Name, e.g. "Share website leads".
  4. Under When, pick "comes in" or "moves to…" and the step.
  5. Under Only if, add sources or words — or leave them empty for every enquiry.
  6. Under Then, switch on one or more actions and fill them in.
  7. Press Save rule.

Each rule card has Edit, Switch off / Switch on, Delete ("Delete this rule? What it already did stays in the list below.") and up/down arrows to change the order.

#How rules run

RuleDetail
OrderRules run from the top. The first rule that gives an enquiry to someone wins; a later one says it is already with that person.
Once per leadA rule runs once for an enquiry — moving it back and forth does not repeat it
ImportsImported spreadsheets never set off rules
No loopsNo action changes a status, so no rule can set off another
Every doorEnquiries from your form, WhatsApp, lead sources, connectors and the API all set off "comes in" rules
LimitsUp to 30 rules

#What the rules did

Under What the rules did, every run is listed with what each step did — done, skipped and why, or failed and why. A template that could not be sent says so, and the enquiry is not marked as messaged.

#Who can use it?

ActionWhoPlan
Make, edit, order, switch off rulesOwner, AdminCRM Pro
See the pageOwner, AdminAny (on Basic it shows "🔒 Automation comes with MJX CRM Pro.")

On a plan without Pro, "Your rules below are kept but are not running. You can still switch them off or delete them." Cards read "On — needs Pro".

#Tips

  • Start with one assignment rule for all new enquiries, then add narrower rules (by source or words) above it.
  • Use the Its details mention filter for exam or class words, e.g. "NEET" → tag NEET and give it to the NEET counsellor.
  • Check What the rules did after the first few leads to see the rule behaves as you meant.

#Questions people ask

Does a rule run again if a lead moves back and forth?

No. A rule runs once for a lead. Moving it back and forth does not repeat it.

Do imported spreadsheets set off rules?

No. Imported enquiries never set off rules, so a 500-row import cannot send 500 WhatsApp messages.

Can a rule change a lead's status?

No. No action changes a status, so one rule can never set off another.

What happens to my rules if I leave CRM Pro?

They are kept but do not run. You can still switch them off or delete them.