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Manage enquiries and leads in MJX CRM

Capture, sort and move every enquiry (lead) along — stages, owner, tags, score, duplicates, fee quote, admit in one step, import and export.

OwnerAdminStaff9 min read · Updated 2026-10-28 View as Markdown

In MJX CRM, an enquiry is one person who got in touch — a parent, a student or, for a business, a customer. A business sees the word Lead instead of Enquiry everywhere. This page explains the list, one enquiry's page, stages, owners, tags, score, duplicates and import.

Where to clickAppsMJX CRMEnquiries
Enquiries list with the Add enquiry button marked
Apps › MJX CRM › Enquiries › Add enquiry

(For a business: Apps › MJX CRM › Leads.)

#Where do enquiries come from?

Way inMessage sent?
Your public enquiry form (/inquire), its embed and tracked linksYes — a welcome on WhatsApp, then your follow-up messages
A new number messaging your WhatsAppThe WhatsApp AI answers
Add enquiry by handNo — "Nothing is sent."
Import from ExcelNo — "Nobody is messaged."
Lead sources, connectors (Facebook, IndiaMART…), the APINo

See Lead sources and connectors.

#The Enquiries list

The page opens with "Everyone who got in touch — call, WhatsApp and move each one along."

PartWhat it does
Hot / Warm / Cold / All cardsFilter by temperature (from the score)
Mine · Everyone (owner, admin) or My team (staff)Whose enquiries you see
⏰ Due today (n)Follow-ups due today or already late
Status tabsNew · Talking · Call back · Admitted · Not interested
Tag rowFilter by one tag
SearchBy name, phone or student
☰ List / ▦ BoardA list, or columns by stage that you drag cards between
Open Form · Copy Form URLYour public enquiry form
Links👥 Contacts · 📊 Reports · ⬆ Import from Excel · ⬇ Export to Excel · 🔌 Integrations

Staff members see their own enquiries plus "unassigned enquiries are shown to you either way".

#How to add an enquiry by hand

  1. Press Add enquiry (a business sees "Add lead").
  2. Fill Contact name and Phone (pick the country code if the number is not Indian). Student, Class, Email and Note are optional.
  3. Press Add it.

#Bulk actions

Tick enquiries (or Select All Visible). A bar shows "n selected" with:

ButtonDoes
StatusChange the stage of all ticked
FollowupSet one follow-up date and time
AssignHand them to a staff member, Take these myself or Unassign
MessageSend a WhatsApp — an approved template (works any time) or free text (only to people who wrote in the last 24 hours)
TagAdd or take off tags, several with commas (up to 10 tags on one enquiry)
Call them with AIQueue an AI call to each
DeleteDelete the ticked enquiries

A button your plan does not include shows 🔒 and, when pressed, a line that names the plan, such as "Changing many at once comes with MJX CRM Basic and above."

#One enquiry's page

One enquiry's page with the stage (status) button marked beside Admit as student, and Call, WhatsApp and Email
Apps › MJX CRM › Enquiries › (an enquiry)

Open an enquiry to see everything about that person in one place.

SectionWhat is there
HeaderName, when received, Hot / Warm / Cold with the score, the stage buttons
Contact Details / DetailsPhone, email, student, class or course, and your vertical's own fields
Original MessageWhat they wrote
Additional DetailsEvery extra field a form or source sent
✨ AI helpBrief me before I call and Draft a WhatsApp reply — "AI drafts, you decide — nothing is sent until you send it."
🏷 TagsAdd a tag ("Words to find this person again — a course, where they came from, anything.")
🎯 Enquiry scoreThe score and its reasons, Re-score
📅 Auto messagesStart or stop a sequence for this person
🤖 AI callCall with AI
Meetings+ Book a meeting (School visit, Demo class or Meeting)
Calls+ Log a call; with Click to call set up, call from the browser
⚡ Auto actionsWhich rules touched this enquiry
Internal Notes"Only visible to your team" — Add Note
AttachmentsProposals, agreements, brochures
WhatsApp conversationThe chat, with delivery ticks and a reply box

#Stages (statuses)

Every enquiry is in one of five stages. The words change with your kind of organisation:

CodeShown asMeaning
newNewJust arrived
in_conversationTalkingYou are in touch
follow_up_dueCall backA call-back is due
convertedAdmitted (school, college) · Joined (coaching, tuition, institute) · Won (business)They said yes
lostNot interestedClosed

Press a stage button at the top of the enquiry, or drag the card on the Board. You can add your own stages under Stages & fields.

#Who looks after an enquiry?

Each enquiry can have one owner, shown as Looked after by (a Counsellor, Teacher or Salesperson, depending on your organisation). Only an owner or admin can hand enquiries to somebody else; a staff member can take enquiries for themselves. Assigning comes with a paid CRM plan. To keep staff to their own enquiries only, see Agents and access.

#The enquiry score

The score (0–100) is computed from what happened, not from the form. It updates when something happens and every night.

ReasonPoints
Enquired+20
Gave an email · Wrote a message+5 each
Named what they want+10
Referred by someone+10
Replies on WhatsApp in 14 days+10 each, up to +30
Replied within an hour+5
Talked on the phone+15
Interested on the AI call+15
Visit / demo booked · Came for a visit / demo+20 · +25
Missed a visit / demo−10
3 or more calls not answered−10
Said not interested on the AI call−25
Tagged not interested / do not call−30
No activity for 7 / 14 / 30 days−10 / −20 / −30

Hot is 70 or more, Warm 40–69, Cold below 40. An admitted or closed enquiry keeps its last score.

#Same person twice (duplicates)

The CRM matches people by the last 10 digits of an Indian phone, and by the full number for any other country. On an enquiry's page you see "Same number, n other enquiries" with Merge into this one.

Where to clickAppsMJX CRMCRM settingsSame person twice
Same person twice page with its sidebar row marked
Apps › MJX CRM › CRM settings › Same person twice

The page lists every number that has more than one live enquiry, with notes, messages, calls and meetings for each, and marks one "suggested to keep". Tick the one to keep and press Merge into the ticked enquiry.

Merging moves notes, tasks, calls, meetings, tags, messages, AI calls and attachments to the one you keep, fills its empty fields, and never moves it to an earlier stage. Nothing is deleted for good.

#Send a fee quote

On an enquiry, press 💰 Send fee quote. The CRM builds a WhatsApp message from your fee structure for the class they asked about (or every class). It is sent directly if the person wrote in the last 24 hours; otherwise you get a link to send it from your own WhatsApp. The text is logged on the enquiry. "A fee, date or offer is only written if you type it here."

#Admit in one step

For schools and institutes with student records, press 🎓 Admit in one step on the enquiry. "The student is created from what this enquiry already knows; pick the class." Choose the class (and section), then Admit.

If it was already done: "This enquiry was already admitted." If your plan is full: "Your plan has no room for another student."

#Contacts

Where to clickAppsMJX CRMCRM settingsContacts
Contacts page, one card per person with Call, WhatsApp and Open enquiry, and the Contacts sidebar row marked
Apps › MJX CRM › CRM settings › Contacts

"Everyone who has asked, one card per person" — one card per phone number, even if they enquired several times, with 📞 Call, WhatsApp and links to each enquiry.

#Import and export

Where to clickAppsMJX CRMCRM settingsImport enquiries
Import enquiries page with Download a sample sheet (1) and Check the file (2) marked
Apps › MJX CRM › CRM settings › Import enquiries
  1. 1. Choose the file — any Excel sheet with a Name and a Phone column, up to 2,000 rows. Download a sample sheet if you need one.
  2. Press Check the file.
  3. 2. What will happen shows each row as new, already have, or cannot import (with the reason). Tick Fill in what is missing to add email, student, class and extra details to people you already have — never the name or status.
  4. Press Import, then See your enquiries.

Columns understood: Name, Phone, Email, Student, Class (or Course), Message (or Notes), Status. Any other column (City, Area, Source…) is kept as an extra detail. Nobody is messaged.

⬇ Export to Excel on the Enquiries list downloads your enquiries as a sheet. Import and export are for the owner and admins — or a job given Import Enquiries / Export Enquiries — on CRM Basic and above. A staff member's export holds only the enquiries their own list shows.

#Who can use what?

FeatureWhoPlan
See and work enquiriesOwner, Admin, Staff with CRM accessEvery plan
Assign to others, bulk actionsOwner, AdminPaid plan (lock shows which)
Import enquiries, Export to Excel, CRM reportsOwner, Admin, or a job with Import / Export Enquiries or View Inquiry DashboardCRM Basic and above
Same person twice (merge)Owner, AdminEvery plan
AI calls, Auto actions, Auto messagesOwner, AdminCRM Pro

#Tips

  • Work ⏰ Due today first every morning.
  • Tag by course or campaign ("NEET", "Walk-in") so you can filter and message groups.
  • Merge duplicates weekly, so one person has one story.

#Questions people ask

Does adding an enquiry by hand send a WhatsApp message?

No. "Add enquiry" only adds the person to your list — no WhatsApp and no email goes out. Only the public enquiry form sends a welcome.

How is the lead score worked out?

From what happened — replies, calls, visits, silence. 70 and above is Hot, 40 to 69 is Warm, below 40 is Cold. Press Re-score to update it at once.

Can a staff member see everyone's enquiries?

By default a staff member sees their own list (Mine) plus unassigned enquiries. The owner and admins see everyone. The owner can tighten this under "Who did what".

How many rows can I import at once?

Up to 2,000 rows per file. Nobody is messaged, and numbers you already have are not added twice.

What happens when I admit an enquiry?

"Admit in one step" makes the student from what the enquiry knows, marks the enquiry Admitted (or Joined), and links to the student's page and fee ledger.